Love them or hate them, Google are number one in online advertising, offering by far the best way to reach the widest audience on the internet. The Google Adword tool, offers some great advice about keywords to use for your advertising campaign, in order to grab the attention of the masses.
While there are other advertising programs offered by other companies such as MSN and Yahoo, few can even touch the exposure which Google guarantees. The flexibility of the service is unbelievable, as you are able to determine where, when and how your adverts are delivered.
New users of the service are often given free credits to fund their first campaign, offering a teaser to the riches which may lay in wait! Google Adwords (and additional service Adsense) are rumoured to deliver more than 7 out of every 10 adverts circulated on the internet, and the company have recently branched out into radio advertising (will this offline service be incorporated at some stage?).
What else can you say about Google? Despite a vast number of critics, they still manage to deliver in one of the most competitive markets in business. Just when competitors think they have gone quiet, they release a new product and the advertising machine cranks up yet another gear.
