Before you start, check out the Alexa Ranking (under 10,000) and the number of Feeds from the site (6000+) - that says it all! This blog is more of a community than your traditional blog, offering advice and tips on so many different areas of the internet. The vast array of published interviews with key members of the online community are a further indication of the influence this blog has.
In brief, the site offers up-to-date news, resources and detailed information on the search engine industry as well as advice, tips and tricks about increasing your visibility and ultimately increasing your investment return. The site uses a very interesting mix of online video content, pictures and traditional blog posts to get the story across - this breaks up the monotony of many traditional blogs, which while informative, can often become boring.
There seems to be an element “missing” from a great range of successful blogs - they have no separate category listings. While there is a search facility to search on keywords, the fact you are encouraged to view all recent posts rather than pick and choose via category breakdowns is very interesting, and it works to the readers advantage - opening the mind to new ideas.
The site is run by Lee Odden who is one of the “names” in the online marketing industry, with awards come from all angles. This particular blog has been nominated for the Marketing Sherpa award two years in succession, and the site is one of Technorati’s top 400 popular news feeds, from a staggering 60 million. Learn from the experts!
