Yet another winner from Darren Rowse which is so simple yet very, very effective. This is the business end of the blog industry, bringing in the money! The final in some very useful chapters from Rowse, this is where it all happens.
The beauty of Rowse is the simplicity with which he presents potentially massive elements of blogging, his style is friendly and non aggressive, meaning it is a little easier on the eye than many of his fellow webmasters. He splits the process of earning money into two sections, Direct Income and Indirect Income and offers some very useful insights into both.
Areas such as advertising via adsense, contextual advertising RSS ads and many more direct income methods are covered in detail - with little snippets to increase your impressions and ultimately your income. He also covers areas such as sponsorship, affiliate programs, selling blogs, donations, merchandise and blog networks to name but a few indirect methods.
These are areas of blogging which are not normally covered because webmasters tend to keep the big secrets to themselves. However, Rowse is well aware that the market place is massive and he is actually making a great niche for himself. He has covered the very beginning of blogging right through to the real business end - and all in a manner which is simple yet so very effective.
